ClawFu Skills

159 expert marketing methodologies for AI. Free. Open source. MIT licensed.

Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 150+ more — encoded as structured AI instructions.

Install

Claude Desktop / Claude Code (MCP)

BASH

npx @clawfu/mcp-skills

Cursor / Windsurf

Add to your .mcp.json:

JSON

{
  "mcpServers": {
    "clawfu": {
      "command": "npx",
      "args": ["@clawfu/mcp-skills"]
    }
  }
}

Git Clone

BASH

git clone https://github.com/guia-matthieu/clawfu-skills.git

Individual Skills

Browse and download individual skills at clawfu.com/skills.

Catalog

159 skills across 28 categories:

Category	Skills	Examples
Content	22	copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini)
Strategy	17	positioning (Dunford), competitive analysis, JTBD, six thinking hats
Audio	16	podcast production, sonic branding, sound design
Automation	10	workflow builder, zapier architect, n8n orchestrator
Validation	8	mom test, customer discovery, landing page test
RevOps	8	pipeline analyzer, forecast validator, pricing strategy
Sales	6	sales pitch (Dunford), SPIN selling, MEDDIC, negotiation (Voss)
SDR Automation	6	lead enrichment, outreach sequencer, ICP scoring
Customer Success	6	health score, churn predictor, onboarding
Video	5	AI storyboard, video concept, editing
SEO Tools	5	keyword research, content optimization, technical audit
Legal	5	contract review, GDPR compliance, terms generator
HR-Ops	5	resume screener, onboarding guide, job description
Social	4	community building, social listening, content calendar
Growth	4	growth loops (Reforge), PLG, referral systems
Crisis	4	crisis detector, response coordinator, post-mortem
Analytics	4	A/B testing, cohort analysis, funnel analyzer
Thinking	3	first principles, inversion, pre-mortem
Startup	3	pitch deck, lean canvas, fundraising
Product	3	PRD generator, feature prioritization, roadmap
Leadership	3	meeting facilitator, decision framework, feedback
Funnels	3	funnel architect, conversion optimizer, lead scoring
Email	2	email sequence, newsletter strategy
Branding	2	brand voice, visual identity
Acquisition	2	ad spend optimizer, Google Ads expert
Meta	1	skill orchestrator (multi-skill workflows)
DevOps	1	CI/CD pipeline
AI Design	1	image-to-3D pipeline

Skill Format

Each skill is a SKILL.md file with YAML frontmatter:

MARKDOWN

---
name: positioning-expert
description: Apply April Dunford's positioning methodology
mode: centaur
---

# Positioning Expert

> Position products using April Dunford's "Obviously Awesome" framework.

## When to Use This Skill
...

## What Claude Does vs What You Decide
...

Quality Standards (v2)

All skills include:

Expert attribution — named source methodology, not generic checklists
"What Claude Does vs What You Decide" — clear human/AI division
"Skill Boundaries" — known limitations and edge cases
Mode tag — centaur (divided work), cyborg (integrated), or both

Scripts

BASH

# Validate v2 compliance
python scripts/validate_v2.py

# Package skills
python scripts/package_skills.py

License

MIT — see LICENSE.

Built by

Guia — AI visibility consulting.

Browse all skills at clawfu.com.