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Marketing Skills Pack

33 AI skills for SaaS marketing — covering copywriting, SEO, paid ads, CRO, email sequences, pricing strategy, referral programs, and growth operations.

marketing

Marketing Skills Pack

33 specialized AI skills for SaaS marketing, built by Corey Haines. Covers the full marketing stack from top-of-funnel content to conversion optimization, email sequences, paid ads, and revenue operations.

Each skill is focused on a specific marketing task — not generic "help me with marketing" prompts. These are opinionated, tactical skills built for people who run growth at SaaS companies.

Skill Library

Content & SEO

  • ai-seo — Optimize content for AI search engines and LLM citations (GEO)
  • content-strategy — Plan content strategy, decide what topics to cover
  • competitor-alternatives — Create competitor comparison pages for SEO
  • programmatic-seo — Build SEO-driven pages at scale using templates and data
  • schema-markup — Add and optimize structured data markup
  • seo-audit — Audit and diagnose SEO issues
  • site-architecture — Plan and restructure page hierarchy and URL structure
  • free-tool-strategy — Plan and evaluate free tools for lead gen and SEO

Copywriting & Creative

  • copywriting — Write marketing copy for homepages and landing pages
  • copy-editing — Edit and improve existing marketing copy
  • ad-creative — Generate and iterate ad headlines and descriptions
  • social-content — Create and optimize social media content
  • marketing-psychology — Apply behavioral science principles to marketing

Conversion Rate Optimization

  • page-cro — Optimize marketing pages for conversions
  • signup-flow-cro — Optimize signup and trial activation flows
  • onboarding-cro — Optimize post-signup onboarding and activation
  • form-cro — Optimize lead capture and contact forms
  • popup-cro — Create and optimize popups, modals, and overlays
  • paywall-upgrade-cro — Create and optimize in-app paywalls and upsells

Email & Lifecycle

  • email-sequence — Create and optimize drip campaigns and lifecycle flows
  • cold-email — Write B2B cold emails and follow-up sequences
  • lead-magnets — Create and optimize lead magnets for email capture
  • churn-prevention — Build cancellation flows and recover failed payments

Paid Acquisition

  • paid-ads — Manage campaigns across Google, Meta, LinkedIn, Twitter/X
  • ab-test-setup — Plan and implement A/B tests and experiments
  • analytics-tracking — Set up and audit analytics tracking

Strategy & Operations

  • pricing-strategy — Pricing decisions, packaging, and monetization
  • launch-strategy — Plan product launches and feature announcements
  • marketing-ideas — Generate marketing strategies for SaaS products
  • product-marketing-context — Create product marketing context documents
  • referral-program — Create and optimize referral and affiliate programs
  • sales-enablement — Create pitch decks and objection handling docs
  • revops — Manage revenue ops and marketing-to-sales handoff

Who This Is For

  • SaaS founders running their own marketing
  • Growth marketers at early-stage startups
  • Marketing teams that want AI to do real tactical work, not generic advice
  • Consultants who need fast, opinionated outputs across marketing disciplines

Installation

BASH
# Claude Code
claude skills add https://github.com/coreyhaines31/marketingskills

Each skill can also be added individually if you only need specific capabilities.